Note From The Founder: The Question I Hate The Most

“How are you so busy all the time?”

This is, without a doubt, the inquiry that makes my eye twitch. The question that makes me pause, because what I want to say is, Are you serious? But instead, I force a polite smile and say something inane like, oh, you know, just juggling a lot!

People fail to realise the sheer number of ways a life can be constructed, built layer by layer, demand by demand, not because we’re addicted to busyness but because we’re creating something meaningful, something whole. People fail to realise that everyone operates with a different metric of productivity, of fulfilment, of what it means to feel full.

As a working mother, this question pains me. Especially when it’s tinged with that mix of judgment and pity. Because before you ask it, consider this: the demands of a job (and if you’re a founder, multiply that by ten). The demands of motherhood, where every moment is stretched thin between logistics, emotions, and invisible labor. The demands of running a household, where somehow you’re expected to know exactly when the last banana in the house is about to turn brown. Then add in social obligations, the attempt at a workout, maybe a trip or two, and congratulations, you have a full, multifaceted life.

So the next time you feel the need to ask someone how they are so busy all the time, perhaps think twice. Because what you might actually be saying is, Wow, your life sounds exhausting, when what it really is is full.

The Curse of Contradictions

If I had to sum up adult life in one word, it would be: contradictions.

I am exhausted, but I want to go out.

I crave a moment of silence, but then the house is eerily quiet, and I miss the chaos.

I long for a break, but if I sit still too long, I feel unproductive.

I love my children more than life itself, but dear god, if on some days if I hear ”Mama” one more time I may need to lock myself in a deep, dark room, for a long loooong time. 

Contradictions are the silent, ever-present plague of modern existence, and nowhere do they show up more aggressively than in motherhood. No one tells you that parenting is essentially an emotional oxymoron. One minute, you’re staring at your child, overwhelmed by a love so intense it practically sears your soul. The next, you’re contemplating how it’s possible for a human to take so long to put on their shoes.

Motherhood is wanting space but never wanting to be too far. It’s craving independence but feeling an ache when they don’t need you. It’s knowing these years are fleeting while also counting the minutes until bedtime.

It’s a constant, exquisite contradiction.

If you're ambitious, you want more. More impact, more success, more proof that you’re not just doing it all but doing it all well.

But here’s the contradiction: I want to lead, to build, to create. But I also want rest, time, stillness. I want to be a present mother and a present leader, but some days, I feel like I'm doing both at 60% capacity and praying no one notices.

There’s no handbook for this. No perfect balance. Just the constant dance of prioritisation, where the music keeps changing, and sometimes you’re graceful, and sometimes you trip over your own feet.

The text comes in, "Drinks tonight?"

Instantly, my brain splits into two warring factions. One side is thrilled,” Yes!” An actual night out! The other side is already in pajamas, curled up in the allure of not moving.

I miss my friends. I crave deep conversations, good food, laughter that shakes your ribs. And yet, I also want to be asleep by 10 PM.

This contradiction follows me everywhere. Wanting connection but cherishing solitude. Wanting spontaneity but needing structure. Wanting to be out but also desperately not.

So here’s what I’m slowly starting to come to terms with: the contradictions never resolve. We just get better at holding them. At recognising that wanting two opposing things at once doesn’t make us confused, it makes us human.

We can be tired and still want to go out. We can be bored and grateful at the same time. We can be pulled in different directions and still be doing a damn good job.

So if my life looks busy, it’s not because I’m addicted to chaos. It’s because I’ve chosen fullness. And if that fullness sometimes feels overwhelming, well that’s just the beautiful, maddening contradiction of it all.

So, next time you feel the urge to ask someone how busy they are, despite the good intentions, I politely ask you to refrain, pause, and consider that particular person's life and lifestyle. I mean, does anyone want to feel too busy and too exhausted? I'll leave that answer to you.