Note from the Founder - April 2024

Well what a week that was. I don't even know where to begin. Looking at the sunshine this morning, it feels surreal that so much devastation occurred just 48 hours ago. My daily walk to Spinneys last night, through the Meadows area was akin to walking through the jungle - broken trees lined the road, palm trees with their heads chopped off littered the streets, bricks paving the road had crumbled into the lake - it was like something out of Jurassic Park. We are still yet to enter our warehouses, and the thought of the damage that may have incurred is dizzying. I am sending love to everyone who's been affected, seeing my children's school fully submerged in Jumeirah was heartbreaking. The efforts needed to rebuild the city and at an insane speed to keep things functioning, is truly mind blowing. I hope everyone stays safe at this time.

Life post storm feels freakishly similar to lockdown days. Online learning, no leaving the house / community, no work. Whenever the office is forcefully closed, it's an incredibly stressful situation for a business owner. But yesterday as I did my evening walk, I felt an internal nudge to surrender into the forced halt to life, and just accept it. Resistance really lies at the core of most discomfort. I read yesterday in my daily prompt (that some of you may be following on Instagram) that resistance is not always fighting something - sometimes resistance is the art of letting things pass through you, letting things go, without a fight. 

I know this may be a difficult time for a lot of people reading this. I wanted to share the best thing I've listened to in a long time, which was a recent Podcast interview between Jimmy Carr and Steven Bartlett on The Diary of a CEO. It is full of incredible pearls of wisdom, particularly relevant to parents and the challenges of raising driven, grounded, motivated children, which I find is something I worry about living within the immense privileges that Dubai offers us. My key takeaway was the acceptance of struggle - you cannot have character with an easy life. He speaks a lot about the lack of freedoms we give our children in this day and age, which in turn means they end up having more freedom online and less offline. They can't go to the park alone, but they can have a phone and browse social media alone. We are really raising our children in the most extraordinary era, where things like social media can have a hugely negative effect on so many aspects of our life. This podcast gave me a lot to think about and I hope you enjoy it too. Find the episode here: Jimmy Carr x Steven Bartlett

The last 2 days at home have reignited my love for home-made nut milk, devoid of all the nasties. Did you know shop bought nut milk has often less than 2% actual nuts. Wild! Whilst homemade almond milk is my favourite because it's so thick and creamy, cashew milk is by far the easiest and quickiest as there's no need for even a strainer. For 1/2 a litre of cashew milk blend together: 3/4 cups raw cashews (pre-soaking for 1 hour is optional), 3 cups of water, 2.5 dates and a pinch of salt. The only negative about homemade milks is they don't tend to last long, which is why the above measurements yield a great amount for a good 3-4 days. 

This weekend I am so excited to be joining my dearest friend Harriet on her Connected Collective retreat. Harriet is a girl I look up to and admire, and what she has cultivated through her safe space is pure magic. This weekend's itinerary is full of powerful workshops, relaxing by the pool, ceramic painting, movies under the stars, and intimate conversation with a handful of like-minded girls. This will be my first trip away from my kids in 2024 - and it seems like the perfect mum getaway. I cannot wait to share details over the weekend. 

As we work tirelessly tomorrow to clean up the damage around us, there will be delays to all production and orders, and I hope our customers bare with us as we navigate this highly unusual situation. Sending love and light to all,

Roshni x